Posted on: 28 March 2017
If you're not familiar with impulse buys, you could be missing out on a way to give your business a huge boost without even needing to put in a great deal of effort.
It's such a simple concept: with clever positioning of certain products, you can increase the chances of people picking them up and spending a bit of extra cash on them, putting extra profits in your till at the end of the day.
You're probably aware of the power of small items at the checkout but may not have experimented with it in your own business. Here are some simple ideas to maximise impulse buying.
This is a classic impulse buy item, particularly as it tends to entice kids. Putting a display of sweet treats at the checkout area is a great way to maximise its exposure, and since they're inexpensive items, people are likely to put them in their baskets without thinking twice.
Batteries are one of those items that people are always forgetting they need. That's why, when they're in a highly visible spot, they'll get snapped up even if they could be bought cheaper elsewhere.
One of the great things about cuddly toys is that they can appeal to children and adults alike. There are also so many different options that you can find something suitable easily. Maybe your business has a mascot animal, or perhaps you're situated somewhere famed for local wildlife, which increases tourist buying. Whatever option you go for, soft toys are a winner when it comes to impulsive purchasing.
They're designed specifically to have appealing covers, luring readers in with enticing story snippets and pictures. It's also easy to fit in a selection of titles to appeal to a large range of people – men and women of all ages, boys and girls. Magazines pretty much sell themselves.
Products like over-the-counter painkillers, indigestion remedies and first aid items are similar to batteries in that people forget they need to buy them until they get home. Putting them at the till reminds them that they need to stock up, and also gives easy access for people suffering from a headache.
When you see packs of chips or other small snack items, that slight hunger you were experiencing is likely to get more noticeable. This means that it's hard to resist well-positioned snack foods, making them another excellent choice for impulse buying.Share